|
Ben Cohen & Jerry
Greenfield
Ben Cohen and Jerry Greenfield started their ice cream adventure
in 1978 in a converted gas station after taking a $5 correspondence
course in ice cream making. The recipes they created, and their
innovative business practices made them so popular that they opened
the plant in Waterbury a few years later. Since then, they have
built 2 other factories and their creamy confection is now sold
around the world.
From a friendship started in a junior high gym class, these two
guys have grown to create an enterprise worth millions. Not only
have they perfected ice cream making, they have created a fun, new
way to run a business, and their philanthropic activities are inspiring.
Their own words tell it best: "The Mission of the Ben & Jerry's
Foundation is to make the world a better place by empowering Ben
& Jerry's employees to use available resources to support and encourage
organizations that are working towards eliminating the underlying
causes of environmental and social problems."
" Ben & Jerry's gives away 7.5 percent of its pretax earnings
in three ways: the Ben & Jerry's Foundation; employee Community
action Teams at five Vermont sites; and through corporate grants
made by the Director of Social Mission Development. We support projects
which are models for social change - projects which exhibit creative
problem solving and hopefulness."
(From www.benjerry.com)
|